Donna Schilder has been quoted in the NY Times, The Wall Street Journal, CNN Money, Self,, Choice Magazine, Business Insider, ICF Coaching World, Chicken Soup for the Traveler’s Soul, as well as the local Long Beach, CA Press Telegram and the Seal Beach Sun. And has appeared on E! Entertainment Channel and various radio shows. She has also been quoted in the foreign press, including O Globo and Sawasdee Magazine.

Donna loves to be quoted in the Press about LinkedIn and will respond quickly and thoroughly to any inquiries by writers or journalists. Contact Donna at (562) 434-7822 or for a quote for your article or to ask her to write an article for your publication.

Even Shaq (Shaquille O’Neal) Has a LinkedIn Profile!

ShaqWondering if you need a LinkedIn Profile? Even Shaq has a LinkedIn Profile!

Like many professionals, Shaquille O’Neal emphasizes his ability to lead teams on his LinkedIn Profile:

“Proven to lead teams to championships. I mean multiple championships.”

Those are pretty strong teamwork credentials, Shaq!

But I would recommend greater specificity on his business credentials.  Shaq states “I’m working on a lot of different ventures.”

When I Coach people on improving their LinkedIn Profiles, I recommend they paint a picture of what they will bring to a potential employer.  The picture  Shaq’s painted here is a little blurry (“a lot of different ventures”).  But since Shaq is, well Shaq, I would let it slide in his case.

But if you’re not as well known as Shaq, being specific about your:

  • Accomplishments
  • Skills
  • Problems you can solve

for an employer, business partner, or client is VITAL!

Apply for Your Dream Job on LinkedIn Mobile

LinkedIn recently added a new feature to its mobile app. Now you can search for jobs on the go, apply for jobs anytime and anywhere, through your smartphone.

Your LinkedIn job app will provide job recommendations for you or you can search for jobs using keywords.

And, LinkedIn’s job app has created a way for you to use your LinkedIn Profile as your resume.

Here’s how the job application process works on LinkedIn’s mobile app:

  • Click on “Jobs” and type in the appropriate keywords or pick from one of your personalized job recommendations.


  • For every job, you’ll see the option to either “Apply” now or “Save Job” for later. If you are ready to apply, click the “Apply” button to review your LinkedIn Profile.
  • NOTE: Some jobs will have an “Apply on Company Website” button in cases where the company requires the job seeker to apply on their corporate career site.


  • When using your LinkedIn Profile to apply, you’ll have the option to edit your Profile directly from the app before submitting it. If your Profile is already up-t0-date, simply hit “Next.”


  • On the last screen, you’ll be asked to confirm your email address and phone number. These fields are automatically completed based on your LinkedIn Profile. But you can also edit them.

Next, hit the “Submit” button and LinkedIn will deliver your application to your future employer. It’s that simple!


If you have LinkedIn’s Job Application and have already begun applying for jobs on your mobile phone, please leave a comment. We would love to hear about your experience!


Get Creative with Your LinkedIn Updates

KeyImageLinkedIn is rolling out another new, and very exciting feature – vibrant, visual Status Updates. You can now upload a picture, document, or presentation with your Status Updates!

This new visual component of the information you can share on LinkedIn brings in one of the better aspects of Facebook or Pinterest, letting users take advantage of the visual nature of the internet. And it takes them one step further, allowing you to share documents and PowerPoint presentations with your followers and colleagues on LinkedIn.

How do you get started?

1. Click on the paperclip at the right side of your share box (Status Update box) on your LinkedIn Homepage.


2. On your computer, search for an image, document, or presentation that you would like to upload to your LinkedIn Status Updates.

  • An example would be a picture of an inspirational quote.


  • Or an image that goes with a new story you are sharing.
  • It could be an E-book that has been helpful to you or an E-book you’ve written.

This new feature lets users add a richer, more visual component to their Status Updates. Now don’t just say it, display it!

What kinds of documents or images are you sharing on LinkedIn in your Status Updates?? We’d love to hear from you. Just leave a comment below.

Using Your LinkedIn Profile to Make Sales

College-StudentIMPORTANT REMINDER For Business Owners and Salespeople: don’t forget that your LinkedIn Profile is a great tool for building credibility and selling your services to potential clients.

Remember that when your potential clients ask about your qualifications or ask for references, you can send them to your LinkedIn Profile.

If you have created a good profile, it should let your prospects know what you have to offer and what benefits they will receive from hiring you or your company.

For example, my LinkedIn Profile lets potential clients know what differentiates me as a Coach and lets potential Leadership Coaching clients know that if they work with me, one of the things I can help them with is being more influential and powerful as a leader:


My LinkedIn Profile is better than my resume and in some ways better than my website, because it links to the companies I have worked for and contains my Recommendations with links to the people who have written them. I love that potential clients can see a picture of the person who wrote the recommendation right next to the recommendation. This brings my testimonials to life.

In addition, as a potential client reviews my recommendations, they can click on the link to the person who wrote it, so that they can be assured that a quality person gave the recommendation. Often times when a potential client asks to speak to references, they are satisfied with my LinkedIn Recommendations because they can see that the recommendations are real (because they link to the author).

Another important feature of your LinkedIn Profile is that all the information about your professional background is all on one page.

Remember, your LinkedIn Profile is here to help you market or sell your services to your clients in the best and easiest way possible.

How do you use your LinkedIn Profile to sell your services? Leave a comment below. We’d love to hear from you.

How to Access Your Recommendations on LinkedIn

LinkedIn Recommendations Recommendations are a great way to help you build your brand, network, and reputation. With the implementation of LinkedIn’s new navigation bar, accessing your Recommendations has changed. Follow the new steps below to access your Recommendations:

1. At the top right corner of your navigation bar, hover over your Profile Picture. You will see a drop-down menu for your “Account & Settings.” From the menu, click on the “Privacy & Settings” Tab.

LinkedIn, Recommendations

2. On the Account Settings page, scroll all the way down until you see 4 tabs on your left hand side: “Profile,” “Communications,” “Groups, Companies, & Applications,” and “Account.”

LinkedIn Profile Account Options

Your “Profile” Tab should have a column that says “Helpful Links.” From there, click on the last link that says “Manage your recommendations” (which is in the blue box below).

Manage your Linked Profile Recs.

This will take you to your Recommendations page and from there the functions have remained the same as prior to the implementation of the new Navigation Bar.

3. As a reminder, you can manage your Recommendations on the Recommendations page through the 3 tabs: “Received,” “Given,” and “Ask for recommendations,” There:

  • To manage Recommendations you have received, you can click on the “Received” Tab.

  • TIP: When you receive a Recommendation, remember to click “show” and “accept” to show the Recommendation on your profile. Some people forget to do that, and they miss out on the power of a good recommendation for building their credibility.

  • Under the “Given” Tab, you can give a recommendation for a person you know as your Colleague, Service Provider, Business Partner, or Student.

Accept a LinkedIn Recommendation

  • Under the “Ask for recommendations” Tab, you can ask and message any of your Connections for a recommendation.

Introducing LinkedIn’s New Navigation Bar

LinkedIn's New Navigation Bar If you are a LinkedIn user, the next time you log on you will notice a change in the site’s layout – a new Navigation bar. This new menu of tabs is designed for users to navigate the site in a simpler, easier, and engaging way. The navigation bar displays links that are of most value to users, providing a more focused experience.


What has changed?

1. The simplified menu of tabs will easily and quickly help you locate site features.

  • The “Home” Tab will bring you to your homepage, where you can find news, updates, and content from your network.
  • “Profile” lets you access and edit your LinkedIn profile.
  • The “Network” Tab lets you view your contacts and add connections to your network.
  • The “Jobs” Tab allows you to search for new career opportunities.
  • The “Interests” Tab gives you access to professional content from Companies, Groups, and Influencers of your interest.

See the new navigation bar below, with the old navigation bar above it.


LinkedIn’s Old Navigation Bar:



2.  The Search Bar is front and center at the top of the page, allowing you to find people, jobs, and companies in an easier and efficient way.


3. You can find your “Messages,” “Notifications,” “Add Connections,” and “Account & Settings” all grouped in one place, at the top right corner. Just hover over the icon to access each feature in one click.


 The new navigation bar is designed to add value to your experience at LinkedIn. Check it out today!

8 Ways to Make Your LinkedIn Profile More Powerful Than a Resume


Imagine handing out a copy of your resume to every single person you meet. In theory, it’s a great idea. Potential clients and coworkers would be always aware of your professional accomplishments, volunteer initiatives, work history and education. But no one does this. Why? Because it would be incredibly awkward! Not to mention expensive.

That’s where LinkedIn comes in handy.

LinkedIn is like an interactive resume that reaches hundreds of people who may or may not live thousands of miles away. Not only is it more visually appealing, but it also offers users many platforms to express themselves than a traditional resume.

And with that in mind, here are 8 Ways to Make Your LinkedIn Profile More Powerful Than a Resume:

1. Add a PowerPoint.

Some people are visual learners. Lengthy, text-driven resumes might overwhelm them. Tailor your Profile to suit their needs by using the visual tools on your LinkedIn profile, like PowerPoint. PowerPoints can have images, diagrams and other visuals to demonstrate projects you’ve been working on. Or, supplement your Summary section with a creative PowerPoint. Show people who you are and what you’ve done.

2. Add a video

Like a PowerPoint, videos can visually demonstrate projects and accomplishments.

**To add a PowerPoint or video to your Profile, enter “Edit Profile” mode. Scroll down to your Background section and hove over the icon indicated below:

Add a video or PowerPoint to your LinkedIn Profile

If your video or PowerPoint is saved as a file, click “Upload File.”

3. Include multiple recommendations.

In most cases, your recommendations exist separately from your resume. LinkedIn allows you to keep them all in one place so that people can easily see who you are, what you’ve done, and who would vet you. Make sure you take advantage of this section – don’t forget to add recommendations!

4. Elaborate

Resumes don’t offer much room for explanation. Use the space in your LinkedIn profile to elaborate on your experience, accomplishments and goals. Go in depth.

5. Use Your Summary Section

A resume doesn’t have space for a Summary section, but LinkedIn does. Use it. It allows you to talk about your passions or tell a story. What’s your mission? What makes you special? Don’t be afraid to get creative with this (just make sure you write it in first person)!

6. Join Groups

The LinkedIn Groups you’ve joined and the companies you follow tell people more about you. That’s not something you can include on a resume.

7. Include class work, projects in your Education section.

This is a great idea for recent grads with little professional experience. Beef up your Education section with relevant classes, coursework and projects. If you don’t have much professional experience, these can put you on the map.

8. Add a Headline

If someone merely glances over your Profile, your Headline will be his or her takeaway. In other words, it’s important! If you’re a job seeker, lay it out there – what are you looking for? What can you bring to the table? If you’re a service provider, why should someone hire you? Below is an example of my Headline:

LinkedIn Headline - GetLinkedInNow!


Creative Places to Put Your Contact Information on LinkedIn

Contact me via LinkedInA few weeks ago, I mentioned the importance of making yourself available on LinkedIn to potential employers or customers. One of those ways to do that is to make sure your contact information is visible.

If your contact info only appears in one place on your LinkedIn Profile, you’re probably missing out on business opportunities because your Linked Profile reviewers have to work to find your contact information. Not every LinkedIn user will look in the same place. Some people will look in your Summary section, others will scroll down to look in the “Advice for Contacting” me box. And others will look in the contact info section (that can only be accessed by clicking on the “contact info” button). And there are probably users who don’t have a clue about where to look for your contact information.

You always want to make it easy for people with potential business opportunities to contact you.  And, if you’re a service provider, like me, you want to cover all of your bases.

So here are a few creative places you can add your contact info and boost your availability:

In your “Contact Info” Box:
I know what you’re thinking, how creative! But believe it or not, I’ve seen plenty of people forget to add their information here. Be sure to include your email, phone number, and website (if you have one). You can also include your Twitter handle, but only if your Tweets are professional!

Contact Info Box

In the “Advice for contacting (Name)” Box:
Although this is at the bottom of your Profile, it’s a good idea to fill it out. In the old Profile format, everyone’s contact information appeared at the very bottom of his or her Profile. There are still some people who are in the habit of checking the bottom of your Profile first:

Picture 22

In Your Summary Section:
Your Summary is an opportunity to pitch yourself. If you do it well, people will want to contact you while reading it! Make sure they can easily do so by including a phone number and/or email address in this section.  And some bold LinkedIn members scatter throughout this section.  Some people would think that this is too ‘salesy’ though.  I put mine in there twice for good measure:

Contact Info in Summary Section

In your Experience Section and Education Section:
I put my contact information in this section because a lot of people search for Coaches who have attended Coach U, which I have, and thus they’re likely to view this part of my Profile and then decide to hire me.  If you have special educational qualifications, I would consider putting my contact information here.

Contact Info in Education Section

In your Tagline:
This is for the bold and not the faint of heart.  Many people would view this as  ‘salsey.’ But it is great LinkedIn real estate, and great advertising!  A word of caution: LinkedIn actually has a rule against putting information that is not the designated type of information for that field, like phone numbers. One person told me, a few years back, that they had heard of a person who was locked out of LinkedIn for doing this, but I know plenty of people who do it and encountered no bad consequences, and I’ve seen a lot of people who work for LinkedIn do this, so I believe it’s really a style choice.



Does LinkedIn Really Work?

Does LinkedIn Work?I recently realized – and it hurts to admit it – that some of my friends and colleagues are STILL LinkedIn skeptics. Sure, they have a LinkedIn Profile, but they don’t invest any time in it.  They think, “I don’t need to build my LinkedIn network or update my Profile because I already have a job!” or “People don’t really get business from LinkedIn, so I don’t need build my LinkedIn Network.”

But I can reassure you and my colleagues and friends that people do get business from LinkedIn.  In fact, I get 40% of my clients from LinkedIn. 40 percent! And what’s more, those particular clients tend to be my longer-term clients, and they tend to refer more long-term clients to me.

And, you may have a job, but you never know when you might need a new one, and wouldn’t you love to receive an offer for more money, without even sending a resume through

So how can you leverage LinkedIn for more business or job offers? By strategically and purposefully using LinkedIn. The 6 Weeks to More Success Through LinkedIn” Video E-course will show you how to create a lucrative presence on LinkedIn, but here are 3 Powerful Tips to get you started:

1.  The first SECRET to being successful on LinkedIn is to LinkedIn search engine optimized your Profile. This will help you appear higher in LinkedIn searches. Not sure how to add keywords? Read this post: The LinkedIn Law of Attraction

2.  Be continuously and consistently active. Do something at least once a week that counts as an activity. Need some ideas for activities? Use LinkedIn Status Updates to Stay Top of Mind

3.  Create a Profile that appeals to people once they find you. It must be complete, professional, concise, and offer a clear picture of the quality services you have to offer. Here’s one blog post that will help you see if your LinkedIn Profile is up to par: An Incomplete LinkedIn Profile/Network Can Hurt You

And here’s a caution:  Don’t miss out on the power of LinkedIn to help you attract more high paying clients or a higher paying job.

Quote in Forbes: My Stance on Firing and Tweeting

Twitter in the workplaceI was recently quoted in a Forbes article regarding whether or not to tweet your own firing. It’s a hot topic, as Matthew Keys, uber-tweeter and former Deputy Social Media Director of Reuters, decided to do just that when he was recently fired.

While this article is not about LinkedIn, it is about Social Media and managing your Personal Brand on Social Media, which is the whole focus of this blog. And Social Media is still like the wild west at times. Decisions about protecting your Personal Brand are complex and always evolving. The concept of Personal Branding really emerged recently through the advent of Social Media, so I think the issues in this article are important to share here. Below is a snippet from the article of my stance on the issue:

“For most people, employers in their industry will not find out that they have been fired. In this case, I would not recommend they tweet about being fired which would publicize information that might adversely affect their future employment.” (Read more).

What do you think? To Tweet or not to Tweet? Share below!